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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Olympic marketing push for football tickets

By John Reynolds, 30 April 12, 10:03

, outdoor, and digital campaign, which is likely to run in May. Matches are taking place in Glasgow ... shift from the outdoor-led campaign promoting the general ticket sale last year. Locog is confident ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

April), and will be live for the next three days. It feeds into the brand s heavyweight outdoor ... . The campaign, created by Aesop, operates under John Smith's "No nonsense" messaging. Outdoor ads use different ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

campaign in Morrisons, Tesco, Asda and Sainsbury's. On-trade outdoor messaging will encourage consumers ...

Skype bids to show off 'richer experience'

By Sarah Shearman, 02 April 12, 09:58

The internet calling service, which was acquired by Microsoft in October last year for $8.5bn ( 5.2bn) , is launching a digital and outdoor campaign in the UK and US today. Francie Strong, director ... logo and the new strapline, 'It's time for Skype'. The outdoor posters, wraps and digital posters ...