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Tesco gives ready meals multimillion-pound revamp

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...

Non-food boosts retail sector after unseasonably warm March

By Matthew Chapman, 11 April 12, 11:24

Total retail sales were up 3.6% last month (March) compared to March 2011, driven by growth in non-food items including clothing, footwear and outdoor leisure products. Between March 2011 and March 2010 ... signs of summer got people buying clothes and shoes for the new season. Gardening items and outdoor ...

Westfield to roll out 'I was there' Olympics campaign

By John Reynolds, 27 March 12, 08:30

The Westfield Group will launch an outdoor and digital campaign with the strapline 'I was there

Supermarkets stop the presses: are the big chains turning their back on newspapers?

By John Reynolds, 01 March 12, 12:08

: Outdoor ads have been running in tandem with a TV spot, which broke last week during ITV's live coverage of The BRIT Awards. The outdoor ads used the tagline 'In Britain The Sun comes out every day'. Content ...

M&S brings Valentine's Day model to life

By Matthew Chapman, 09 February 12, 12:25

website with an augmented reality-powered outdoor advertising campaign.

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ...