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HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...

Sony Mobile chief Pierre Perron on reviving the brand

By Matthew Chapman, 28 March 12, 11:30

and outdoor activity, which aims to communicate a 'Made of imagination' positioning to 44m people over the age ...

Microsoft plots fightback against Google Chrome with IE9 activity

By Sarah Shearman, 27 March 12, 08:30

beautiful web . The campaign, created in-house, will also run online, in cinemas and across outdoor sites ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Social media, needless to say, is not a plainly traded commodity in the vein of TV or outdoor, and that ...

Revolution: Mobile World Congress: A delegate's view

By Eric Bader, 06 March 12, 10:00

to interactions audio codes. These can be embedded in a television, radio or cinema ad, or even an outdoor ...

Rosetta Stone reveals new positioning in Christmas marketing push

By Loulla-Mae Eleftheriou-Smith, 24 November 11, 12:38

The campaign, created by MBA, debuts this week and is running across digital and outdoor channels. The campaign marks a shift in strategy from previous campaigns, which have focused on the speed of learning that Rosetta Stone offers customers. Outdoor ads are running currently, while digital ads will launch ...

Disney seals Xbox 360 tie-up for game launch

By Sarah Shearman, 18 October 11, 11:00

The campaign, which will be aimed at children and families, will run across multiple Disney-related media and retail properties, as well as outdoor. The game allows players to use the Kinect motion and voice controller as a portal to explore a 'virtual Disneyland', interacting with characters and taking ...