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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

through the airport. The campaign, created by Masius, features outdoor and digital outdoor work across ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

's latest brand work, it targets its business customers in an outdoor and below-the-line push, using ...

Flybe in £9m brand repositioning

By Loulla-Mae Eleftheriou-Smith, 24 April 12, 08:30

The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...

Lastminute.com goes 'back to roots'

By Loulla-Mae Eleftheriou-Smith, 27 March 12, 10:36

The dotcom brand is launching a press and outdoor campaign this Friday (30 March). It has dropped its 'Stories start here' strapline used in activity last year, simply using its brand name ... ." The outdoor activity will run in London throughout April and May. Maxwell said plans for national print and TV ...

Holiday Inn promotes Olympic Village association with campaign

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 08:30

The chain, part of InterContinental Hotels Group (IHG), is looking to promote the fact that it will house more than 17,000 athletes in the Olympic Village. TV, outdoor, radio and digital activity, which breaks on 12 March, will feature a host of Olympic hopefuls using Holiday Inn facilities ...

Victoria Beckham champions 'Great' Britain fashion push

By Matthew Chapman, 20 February 12, 08:50

will comprise TV, outdoor and digital executions addressing themes including culture, countryside, heritage ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

encompasses TV, outdoor and digital executions addressing five themes: culture, countryside, heritage, music ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...