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Fresh packaging

By Pamela Buxton,, 05 February 04, 12:00

Packaging that can enrich food with nutrients or cook the product is only a few years away, writes ... for packaging that meets changing cultural desires for how we buy and experience food. And while the prospect of edible packaging or labels that monitor pack contents and communicate with your fridge may seem far ... at the Packaging Innovation Show (see box, page 28), where the 2020 Vision Design Challenge will showcase creative ...

RETAIL PACKAGING: Packaging says it all

By ANDY KNOWLES, 14 November 96, 12:00

Effective packaging is now a vital weapon in the fierce battle to attract attention, writes Andy ... Effective packaging is now a vital weapon in the fierce battle to attract attention, writes Andy ... . Yet people still react intuitively, naively even, to packaging - the hidden persuader that quietly ... and home baking, which tend to be low interest, habitual purchase categories. As a result, packaging ...

Packaging: Forward thinking

07 September 05, 12:00

By 2020, smart technology and green issues will dominate product packaging, writes Pamela Buxton. ... Edible, communicative and diagnostic packaging - it all sounds more fiction than fact. Not so, predict the industry's leading designers, who have been devising their visions for packaging in 2020 as part of the Packaging Innovation Show 2005 at Birmingham's NEC later this month. According ...

Packaging: Dressed to sell

By Pamela Buxton, 12 May 04, 12:00

Limited-edition packaging is on the rise as marketers look beyond brand extensions to engage ... packaging. Toblerone, meanwhile, has introduced a variant for special occasions that dispenses ... interest. 'With the fragmenting of mainstream media, packaging is becoming more of a primary medium,' says Simon Gore, general manager of Vibrandt, which has created limited-edition packaging for dairy brand ...

Advertising & Promotion: Packaging prize

By HARRIET MARSH, 16 October 97, 12:00

Packaging Awards for its Ten Degrees design for Eden Valley Water. ... Design consultancy Coley Porter Bell has won Best of Show award in the International Brand Packaging Awards for its Ten Degrees design for Eden Valley Water. ...

Design Report: Planet Packaging

By Scott Billings, 21 April 10, 12:00

Marketers and designers face a tough challenge: to balance the need for 'green' packaging ... and, specifically, on product packaging. UK households throw away almost 6m tonnes of packaging ... use of sustainable resources. Packaging provides direct communication between producer and consumer: it is through packaging initiatives and on-pack graphics that brands look to demonstrate their sustainability ...

Unilever reduces packaging spend

By Jemima Bokaie, 23 September 08, 02:55

on packaging across its portfolio of food brands as part of a wider cost-cutting drive. ... Unilever's packaging and identify where cost savings could be made across its food range. The system has already been used to reduce printed packaging costs for Unilever's spreads and cooking products. It claims ... the business and remove costs where possible, particularly in printed packaging.' Unilever is performing ...

Jeyes overhals Bloo packaging

02 June 09, 12:00

Jeyes has overhauled the packaging of its toiletcare brand Bloo. The redesign, by agency Made You

Strongbow refreshes packaging

04 August 09, 12:00

Strongbow, the Scottish & Newcastle-owned cider brand, has refreshed its packaging to give ... packaging. LSN, an employee training company, is rolling out a fresh brand identity. The firm hired ...

Branding: Godiva reworks packaging

By Melanie Godsell, 24 January 07, 12:00

Luxury chocolate brand Godiva has altered its logo and packaging through US design agency Tolleson ... Revamped packaging for the 32-strong Gold Collection, which is part of the gifting category and accounts for 70% of the brand's business, will roll out from 26 January. The folding cardboard boxes wrapped in paper previously used for these chocolates have been ditched for a more rigid, luxurious ...