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Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

is focused around three specific areas quality, healthier options and improved packaging. The revamped ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

packaging on children, calling for all branding to be removed from packs. ... branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ... packaging. It follows the announcement this month from health secretary Andrew Lansley ... consultation to discuss the effects of bringing in plain packaging regulations and whether it would drive down ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

on plain packaging this spring," he said Department of Health marketing director Sheila Mitchell said ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

By John Reynolds, 03 November 11, 12:00

- flavours and packaging. Seasonal flavours help boost the brand, with the latest winter Sour Cream Roasted ... packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...

Muller's Lee Rolston on getting consumers talking about the yoghurt category

By John Reynolds, 27 October 11, 12:00

also coincides with a packaging revamp across the Muller range, aimed to give the brand more prominence ...

Live advertising to Channel Me

By Steve Smith, managing director of Ear to the Ground, 19 October 11, 12:00

packaged chunks of branded content that they can show in between information or 'programming', about ...

Adwatch (Aug 17) - Top 20 recall: Weetabix stays family friendly

By Rob Fletcher, Creative partner, Isobel, 18 August 11, 10:00

packaging. My family is surrounded by new. We love new. New everything. New iPhones, new BlackBerries ... , of course. Nonetheless, as a brand, I feel that it hasn't changed. The packaging might have been updated a ...

Marketing video report: Kraft's Fielding on the integration of Cadbury

10 August 11, 09:00

Fielding discusses how the company has managed the integration process after buying Britain s favourite chocolate brand for 11.6bn. As well as revealing plans to upgrade the iconic Dairy Milk packaging. To read the full interview pick up this week s issue of Marketing or read the full profile feature online. ...