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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows ... packaging features "bold" colours and images to clearly differentiate the various cuisines, including ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

acts to do something 'meaningful'. He claims brands can create a 'package of content' on Vevo ...

Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Jagermeister

22 May 12, 12:00

demonstrates that popularity need not depend on either stature or beauty. Its packaging is a car ... it is certainly something of an iconoclast, but its butch name and packaging bestow on it a character the logic ... , recognise that the initially unappealing package was imbued with charisma by the innovative marketing ...