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Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

Facebook confirms purchase of technology patents from IBM

By Sarah Shearman, 23 March 12, 09:06

Facebook has purchased a package of patents from IBM, in a bid to bolster its defences ... A Facebook spokeswoman confirmed the purchase of the patent package, but would not disclose further details, or the details of the sum. Several reports claim Facebook bought 750 patents, covering various technologies such as software and networking, which will significantly boost its portfolio, which ...

LoveFilm's streaming service overtakes rentals

By Sarah Shearman, 22 March 12, 10:13

for LoveFilm instant, without the rental package. The news that LoveFilm s main business has shifted from ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...

Coke launches first new bottle size in almost 20 years

By Maisie McCabe, 19 March 12, 03:33

will be produced in Coca-Cola's PlantBottle packaging, which is made from 22.5% plant-based materials and up to 25 ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

have launched new low-price packages for consumers to use their services online in the last few months ...

LoveFilm strikes streaming deals for BBC Worldwide and ITV content

By Sarah Shearman, 06 January 12, 11:10

The Amazon-owned company is building on existing deals with the broadcasters, bringing more of their content to LoveFilm Instant, its streaming video on demand (SVOD) service, available as part of a package. As part of the deal with BBC Worldwide, LoveFilm will be able to stream BBC titles from its archive ...