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King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

strong and clear brand across all touch points, from advertising creative to packaging. Follow ...

EDF agrees £3.5m customer payback for breaking sales rules

By Matthew Chapman, 09 March 12, 09:15

that has been paid to customers. Of the 4.5m package, 1m will be donated to support the Energy Best ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and packaging, and is delivered within three days. Stefan Gaa, marketing director, RB UK, said the launch ...

We'll Call You - Virgin Media

11 January 12, 12:00

One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started ... Virgin Media Thank you for calling Virgin Media sales. How may I help? Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work. VM Let me take your postcode. (Mktg gives postcode.) OK ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

to develop to the packaging of products, and even hiring the chefs to work at Apple's gleaming headquarters ...

Consumer data: This time it's personal

By David Murphy, 15 April 11, 09:00

will get cash, but we see this evolving into bespoke packages, products designed for you.' He adds that ...

BSkyB's targeted ad system is 'ready'

By Ed Owen, 15 March 11, 02:30

BSkyB is said to be able to deliver targeted ads to households based on their subscription package and location, in addition to other factors. Sources close to BSkyB report the AdSmart system is ready, but the company is believed to be wary of launching the service for fear of a potential backlash and privacy ...

Vouchers and gift cards: All in the experience

By Nicola Clark, 11 March 11, 09:00

corporate gifting service, the packaging is a vital part of their offering. Tracy Finn, head of corporate ... cards, the majority of its clients request Harrods-branded packaging. 'It is a luxury brand ...

Vouchers and gift cards: Corporate incentives

By James Quilter, 11 March 11, 09:00

. The schemes are varied. P G awards shares as part of its incentives package, while retailers tend to use ... , afternoon teas, comedy nights, football stadium tours and dinner and theatre packages. - Compliments ...