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Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

of consumer brand identity and packaging at Dragon Rouge. A year after the relaunch in April 2011, Greenall ... but we never rest on our laurels and always want to move with the times. The new packaging speaks to a ... , currently being rolled out, incorporates a brand identity, brand architecture, website, packaging ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

. There is also a need to compact and reduce package waste, plus do more work so it can be completely decomposable ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

while "still being accessible to kids". The marketing push comes after Yazoo revamped its packaging ...

Branding Agency of the Year: Interbrand

By Rachel Barnes, 13 December 11, 09:00

. Elmwood's packaging expertise also came to the fore in its work for Anchor. Once the UK's top butter brand ...

Catch me if you can

By Philip Bordet-Stead, Design Bridge, 09 November 11, 12:00

connection and 'click' with people? The shelves are loaded with generic packaging and it's easy for people ... is valuable intellectual property. Brand-owners often ignore structural packaging, or at least misunderstand the value it can offer. 3D packaging is a vehicle that can be used to communicate what your brand ...

Market research leagues 2011

By Kim Benjamin, 20 September 11, 12:00

are more likely to pour Corn Flakes out of an 'easy' pack than fiddle with Weetabix's inner packaging ...

Marketing, PR and digital: brands bring it all together

By Noelle McElhatton and Gemma Charles, 21 July 11, 12:01

. The brand changes its packaging every four months because 'we use it as media. On the back of all packaging ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

to the packaging. The second example was the way in which Johnnie Walker Red Label's bottle and packaging were ...

Kronenbourg defends premium position with autumn ad drive

By Joe Thomas, 20 July 10, 08:25

of the Dynamo Systeme, an in-can widget that recreates the taste of draught lager. The packaging design ...

Design Leagues 2010

By Scott Billings, 30 June 10, 12:00

, managing director of packaging design agency FLB, agrees that things can only get better. '(Last year ... is good news for those working in FMCG packaging, branding and retail design. 'The market is still robust ... on shelf as packaging becomes smaller and more lightweight. So it's about the whole experience. You pick up ...