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King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach ... . The packaging features a 'dosing cap', which aims to guide consumers to use the correct amount of the product ... variants and the premium packaging redesign, will help drive sales among consumers who are looking for a ...

Thomas Cook to extend social media activity

By Loulla-Mae Eleftheriou-Smith, 04 April 12, 10:20

Three separate ads for Thomas Cook's London 2012 hotel packages, a competition and the different booking channels will air this week. The campaign features Joey Ramone's track, 'Wonderful World'. Speaking to Marketing, Thomas Cook's UK Ireland marketing director Michael Johnson said the holiday ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

on plain packaging this spring," he said Department of Health marketing director Sheila Mitchell said ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

while "still being accessible to kids". The marketing push comes after Yazoo revamped its packaging ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

to develop to the packaging of products, and even hiring the chefs to work at Apple's gleaming headquarters ...

Marketing video report: Kraft's Fielding on the integration of Cadbury

10 August 11, 09:00

Fielding discusses how the company has managed the integration process after buying Britain s favourite chocolate brand for 11.6bn. As well as revealing plans to upgrade the iconic Dairy Milk packaging. To read the full interview pick up this week s issue of Marketing or read the full profile feature online. ...

Carling plans £7m brand repositioning

By Gemma Charles, 19 July 11, 08:30

The Molson Coors-owned lager will undergo a five-point revamp. This will cover refreshed communications and visual identity, aluminium bottle pack-aging, NPD, and a strategy based on the positioning Refreshingly and brilliantly British . The overhaul, which is intended to transform Carling from a 1.3bn ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

to the packaging. The second example was the way in which Johnnie Walker Red Label's bottle and packaging were ...

First Choice battles low-cost rivals in summer campaign

By Loulla-Mae Eleftheriou-Smith, 01 July 11, 04:52

The campaign directly compares First Choice s holiday offers with low-cost airline easyJet s holiday packages. It claims that easyJet uses "run of the mill hotels", creates a "boarding-time scrum ... confidence for package holidays where everything s taken care of. "This is First Choice s heartland. We ...