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Samsung widens football sponsorship to Leyton Orient

By Emma Powell, 19 April 12, 08:45

the commercial packages in place with Premier League Chelsea FC and League Two side Swindon Town FC. Andy ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

The Everyday Value range will feature brighter packaging than its predecessor. David Wood, Tesco UK marketing director, said: "Tesco was the first supermarket to launch a 'value' range back ... Value would focus on three specific areas quality, healthier options, and packaging improvements ...

Chinese automotive brand Geely unveils UK launch plans

By Alex Brownsell, 05 December 11, 04:30

total customer care package." Read Marketing's analysis of the prospects for Chinese brands ...

Arla moves into Indian dairy food

By John Reynolds, 26 August 11, 10:50

to Indian supermarkets to top up. Branding agency Dragon Rouge designed the packaging for the product ...

Carling plans £7m brand repositioning

By Gemma Charles, 19 July 11, 08:30

The Molson Coors-owned lager will undergo a five-point revamp. This will cover refreshed communications and visual identity, aluminium bottle pack-aging, NPD, and a strategy based on the positioning Refreshingly and brilliantly British . The overhaul, which is intended to transform Carling from a 1.3bn ...

Diageo to fund education about alcohol and pregnancy

By Arif Durrani, 13 June 11, 09:38

-learning package. Public Health minister Anne Milton has called it a "great example of how business can work ...

WKD rolls out new purple variant

By Katherine Levy, 22 April 11, 09:00

. The agency has also helped the brand develop its packaging for the product. In October last year ...

Amy's Kitchen frozen food range targets UK

By Alex Brownsell, 12 April 11, 08:30

The 20-year-old brand, which has annual revenues of about $270m ( 164m) in the US, has hired design agency Honey to devise a UK-specific brand identity. The packaging for variants such as Rice Mac Cheese and Vegetable Lasagne is intended to convey a premium positioning, as well as a personal ...

Dairy Crest takes on rivals with Chedds

By Gemma Charles, 15 February 11, 08:00

Chedds, to be rolled out under the Cathedral City cheddar brand, will use advertising and packaging that features a cartoon mouse. It is understood Dairy Crest will not use incumbent agency Grey London to create the launch ads. The launch looks set to intensify the rivalry between the Kraft ...