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Do consumers really care about eco-packaging?

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a ... of the formats brands are using to create sustainable packaging. Might it be argued, however, that this rush ... ? Diageo for one has encountered this dilemma. In its sustainable packaging guidelines, published before ... leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...

Stella Artois launches Christmas-themed packaging and ads

Stella Artois is launching limited edition primary and secondary festive packaging and updating its ... of exclusive packaging, high-profile advertising support and the innovative album download will ensure ...

Kellogg's to add Vitamin D and overhaul packaging

and Rice Krispies and is likely to revamp its packaging, in an effort to combat the rising number ... by an overhaul of its packaging. The move to introduce vitamin D is a response to medical studies, which shows ...

Lil-lets refreshes packaging and products

Lil-lets, the feminine care brand, is rolling out a £2m campaign to back its packaging overhaul ... . The new tampon and sanitary towel packaging sports pastel-coloured tubs and bags tied with ribbons ... to carry sanitary products that do not have "discreet" wrapping or have "garish" coloured packaging and wrappers that make a rustling sound when opened. Lil-lets said the new packaging uses a soft grey ...

Coca-Cola rolls out PlantBottle packaging in UK

to play their part in recycling. The new PlantBottle packaging is the first step on our journey towards ...

Packaging: The battle between sustainability and stand-out

Brands are aiming to bolster consumer interest in 'going green' by focusing on packaging ... While every brand owner claims to understand the importance of sustainable packaging ... growing public awareness of excess packaging. Recent innovations, however, such as Kenco's Eco Refill ... , demonstrate that brands are doing more than just paying lip service to the idea of sustainable packaging ...

Vimto updates bottle and packaging design

and image always hits the mark and we're confident that the new-look 500ml Still bottle and packaging ...

Brand group opposes government's plain packaging for cigarettes plan

Lansley claimed at the weekend that "the evidence is clear that packaging helps to recruit smokers, so it makes sense to consider having less attractive packaging". The idea could be incorporated ... packaging was "bad news for consumers and markets". He said: "Were products to be in plain packaging ...

Kellogg at odds with Sainsbury's over cereal packaging

Sainsbury's is taking the radical step of ditching cardboard boxes from the packaging of its ... : "We have no plans in the short term to change our packaging. Our tests have shown that putting cereal ... and is much thicker and harder to recycle. You also need a lot more packaging in transit to limit damage ...

P&G ups sustainable packaging credentials

packaging for its Pantene Pro-V, Covergirl and Max Factor brands to increase its sustainability credentials. ... The packaging is more sustainable because it is made from a renewable resource, unlike traditional ... . By launching this renewable packaging on some of its global beauty brands, P G said it will "leverage its scale ... less beautiful. ''With this new packaging innovation, women can have confidence that their favourite ...

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