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Sector Insight: Beauty Retail

By Jane Bainbridge, 28 March 12, 12:00

packaging, provide excellent gifting opportunities all through the year for friends and family, and even ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

, packaging, communication, the way we go to market in every country, was a great opportunity for me as a ...

Facebook confirms purchase of technology patents from IBM

By Sarah Shearman, 23 March 12, 09:06

Facebook has purchased a package of patents from IBM, in a bid to bolster its defences ... A Facebook spokeswoman confirmed the purchase of the patent package, but would not disclose further details, or the details of the sum. Several reports claim Facebook bought 750 patents, covering various technologies such as software and networking, which will significantly boost its portfolio, which ...

LoveFilm's streaming service overtakes rentals

By Sarah Shearman, 22 March 12, 10:13

for LoveFilm instant, without the rental package. The news that LoveFilm s main business has shifted from ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

the push to implement plain packaging on tobacco products and the display ban. He also said ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

strong and clear brand across all touch points, from advertising creative to packaging. Follow ...

Quorn campaign promotes new ready meal formats

By John Reynolds, 20 March 12, 08:30

Quorn is to move the focus of its marketing activity to a new food packaging format, which the meat ... The brand will roll out a campaign in the summer to promote the benefits of MicVac packs for its ready meal range, which hits shelves in May. MicVac packaging vacuum seals the microwavable meals, removing the need for preservatives. Chilli and sweet and sour variants have been added to the range ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...

Coke launches first new bottle size in almost 20 years

By Maisie McCabe, 19 March 12, 03:33

will be produced in Coca-Cola's PlantBottle packaging, which is made from 22.5% plant-based materials and up to 25 ...

Premier Foods confirms 19% reduction in marketing spend in 2011

By John Reynolds, 19 March 12, 11:40

The company also today (19 March) confirmed that it had received backing from its banks and pension scheme partners for a four-and-a-half-year refinancing package, which will extend its banking ... and strategic building blocks in place, our immediate priorities are to implement this refinancing packaging ...