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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

concern about a fresh incentive scheme for Polman. He will no doubt defend his package eloquently. His ...

King of Shaves takes on Gillette with online subscription offer

on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging ...

Unilever rolls out £2m Comfort Exhilarations campaign

the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach ... . The packaging features a 'dosing cap', which aims to guide consumers to use the correct amount of the product ... variants and the premium packaging redesign, will help drive sales among consumers who are looking for a ...

Facebook's Everson urges marketers to 'make a bet on us'

by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ...

Tobacco branding ban debate: reaction from all sides

) "We feel plain packaging risks taking a myopic view of branding where it is seen as an unproven link ... market. "If all packaging looks the same it is then very easy for the counterfeiter because he only has to replicate it a few packaging designs rather than the many he has to do a the moment and it is very difficult ...

Govt wants tobacco firms 'to have no business' in UK

plain packaging could drive down the appeal of tobacco, with Lansley backing up the move by citing ... . Any attempt to remove branding from cigarette packaging is likely to be met with fierce resistance ... packaging mandatory for cigarettes. Follow Matthew Chapman at @mattchapmanUK ...

Marc Pritchard interview: How P&G 'cracked' social ROI

. There is also a need to compact and reduce package waste, plus do more work so it can be completely decomposable ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

, packaging, communication, the way we go to market in every country, was a great opportunity for me as a ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...

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