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The changing face of music tie-ups
acts to do something 'meaningful'. He claims brands can create a 'package of content' on Vevo ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
those Amazon customers must often collect their package, whereas Ocado customers can choose a convenient ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
concern about a fresh incentive scheme for Polman. He will no doubt defend his package eloquently. His ...
Facebook's Everson urges marketers to 'make a bet on us'
by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
of consumer brand identity and packaging at Dragon Rouge. A year after the relaunch in April 2011, Greenall ... but we never rest on our laurels and always want to move with the times. The new packaging speaks to a ... , currently being rolled out, incorporates a brand identity, brand architecture, website, packaging ...
Marc Pritchard interview: How P&G 'cracked' social ROI
. There is also a need to compact and reduce package waste, plus do more work so it can be completely decomposable ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
, packaging, communication, the way we go to market in every country, was a great opportunity for me as a ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
EngageSciences, one of Facebook's preferred developers, says: "For Facebook, packaging up $10m of advertising ...
The joy of sex marketing
the packaging through to the campaign. How is marketing within this category changing? Things change ...
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