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Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

those Amazon customers must often collect their package, whereas Ocado customers can choose a convenient ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

concern about a fresh incentive scheme for Polman. He will no doubt defend his package eloquently. His ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

1 . Kellogg's cereal packaging has turned the clock back 60 years to mark the Jubilee. The cereal giant has unveiled a range of limited edition collectors' boxes which have been inspired by Kellogg's drawings dating back to the 1950s, when the Queen came to the throne. The line-up includes ...

First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

A proposal to make plain packaging mandatory is a new worry for drinks brands. ... , the prospect of plain packaging for alcohol products has reared its head. The news coincides with the major ... the idea of 'plain packaging' for alcohol products, echoing the situation facing tobacco brands. Darran ... by the discussion about plain packaging. 'The government has stated its direction within the recently published ...

Weight Watchers makes high-street debut with branded store

By Kate Lloyd, 25 April 12, 09:21

the packaging for its 250 Weight Watchers food products this month to make them more identifiable ...

Costa strikes partnership with Kraft

By John Reynolds, 19 April 12, 04:38

The capsules are designed to be used with Kraft's Tassimo coffee-making machines. Rival Starbucks previously had a global, commercial relationship with Kraft, which distributed Starbucks' packaged coffee. However, the deal ended in acrimony in 2010. The Costa Coffee capsules (also known as discs ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ...

PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water

By Loulla-Mae Eleftheriou-Smith, 12 April 12, 12:09

. New packaging will communicate the brand's new low calorie, zero sugar message and PepsiCo and Britvic ...

Tesco ditches 20-year Value range and replaces it with Everyday Value

By John Reynolds, 04 April 12, 12:45

The Everyday Value range will feature brighter packaging than its predecessor. David Wood, Tesco UK marketing director, said: "Tesco was the first supermarket to launch a 'value' range back ... Value would focus on three specific areas quality, healthier options, and packaging improvements ...