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Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

packaging on children, calling for all branding to be removed from packs. ... branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ... packaging. It follows the announcement this month from health secretary Andrew Lansley ... consultation to discuss the effects of bringing in plain packaging regulations and whether it would drive down ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

-backed responsibility pledges and self-regulation around packaging and promotions. Twinn said: "If these doctors left ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

on plain packaging this spring," he said Department of Health marketing director Sheila Mitchell said ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

the push to implement plain packaging on tobacco products and the display ban. He also said ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

the packaging through to the campaign. How is marketing within this category changing? Things change ...

Virgin Media and BT handed advantage in broadband marketing battle

By Matthew Chapman, 03 February 12, 11:06

on packages with speeds of 10Mb or less, do so even though they would be able to get a higher speed at little or no extra cost if they switched packages, according to Ofcom. The increasing average speed is primarily a result of customers opting for higher speed packages, with more than 58% of residential ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

to develop to the packaging of products, and even hiring the chefs to work at Apple's gleaming headquarters ...

Brands await impact of European food-label rules change

By John Reynolds, 24 November 11, 08:00

that incoming European regulations on country of origin labelling on food packaging may have on product lines. ... details displayed on their packaging. However, the European regulations are likely to place equivalent ... .' Producers will be given five years to implement the changes to their packaging. IN MY VIEW EXPERT COMMENT ...

Marlboro owner to sue over cigarette branding clampdown

By Daniel Farey-Jones, 21 November 11, 09:36

's passing of legislation to make plain packaging mandatory for cigarettes. ... that packaging remains one of the last powerful marketing tools for tobacco companies to recruit new smokers ... include Marlboro, Alpine, Longbeach, Peter Jackson, Choice and GT. The company stated: "Plain packaging ...