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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

acts to do something 'meaningful'. He claims brands can create a 'package of content' on Vevo ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

various behavioural algorithms before packaging it and pushing it out to buyers. But with so much ...

Thomas Cook overhauls 2013 strategy to ease booking process

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 01:11

The company is overhauling its marketing strategy for the summer 2013 period to make its booking process simpler, through a series of digital and direct initiatives. As part of the overhaul, Thomas Cook is revamping its 2013 brochures, which will now include half a million DVDs within their packaging ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

Samsung widens football sponsorship to Leyton Orient

By Emma Powell, 19 April 12, 08:45

the commercial packages in place with Premier League Chelsea FC and League Two side Swindon Town FC. Andy ...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

By Noelle McElhatton, 18 April 12, 10:39

managed to sell Olympics and Paralympics as a package to brands? What s been the big hook for brands ... raised from sponsorship of the Paralympics? Domestic sponsorship is sold as a package, so we don ...

Virgin Media sponsors the Red Devils

By Sarah Shearman, 05 April 12, 11:45

As part of the sponsorship, Virgin Media will be providing the team of 12 with BlackBerry Curve 3G handset packages, to help them stay connected when travelling. A Virgin Media logo will also feature on the Red Devils' jumpsuits and there will be branding on the team's website. Graeme Oxby, executive ...