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Brand Health Check: Vertu
. Marketing, packaging and buying experience were carefully considered. Handsets were sold without ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
those Amazon customers must often collect their package, whereas Ocado customers can choose a convenient ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
various behavioural algorithms before packaging it and pushing it out to buyers. But with so much ...
Facebook's Everson urges marketers to 'make a bet on us'
by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...
Facebook confirms purchase of technology patents from IBM
Facebook has purchased a package of patents from IBM, in a bid to bolster its defences ... A Facebook spokeswoman confirmed the purchase of the patent package, but would not disclose further details, or the details of the sum. Several reports claim Facebook bought 750 patents, covering various technologies such as software and networking, which will significantly boost its portfolio, which ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
. Working with technology firm Blippar, Cadbury recently used augmented reality technology on its packaging ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
EngageSciences, one of Facebook's preferred developers, says: "For Facebook, packaging up $10m of advertising ...
Revolution: Mobile World Congress: The trends taking mobile by storm
, they begin at the top and go from there. The logo, packaging, the homepage: these are the starting points ...
Sky to launch pay-as-you-go content for non-subscribers
have launched new low-price packages for consumers to use their services online in the last few months ...
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