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Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

. Marketing, packaging and buying experience were carefully considered. Handsets were sold without ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

strong and clear brand across all touch points, from advertising creative to packaging. Follow ...

EDF agrees £3.5m customer payback for breaking sales rules

By Matthew Chapman, 09 March 12, 09:15

that has been paid to customers. Of the 4.5m package, 1m will be donated to support the Energy Best ...

Revolution: Mobile World Congress: The trends taking mobile by storm

By George Nimeh, 06 March 12, 10:00

, they begin at the top and go from there. The logo, packaging, the homepage: these are the starting points ...

Virgin Media and BT handed advantage in broadband marketing battle

By Matthew Chapman, 03 February 12, 11:06

on packages with speeds of 10Mb or less, do so even though they would be able to get a higher speed at little or no extra cost if they switched packages, according to Ofcom. The increasing average speed is primarily a result of customers opting for higher speed packages, with more than 58% of residential ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

have launched new low-price packages for consumers to use their services online in the last few months ...

T-Mobile rolls out 'Full Monty' unlimited deal

By Matthew Chapman, 30 January 12, 01:04

T-Mobile customers will be able to sign up to the uncapped package from 1 February for 41 a month. The unlimited data package will also include tethering, which allows the phone to be used to provide a Wi-Fi connection for other computers and tablets. It is believed T-Mobile hopes the proposition will position ...

We'll Call You - Virgin Media

11 January 12, 12:00

One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started ... Virgin Media Thank you for calling Virgin Media sales. How may I help? Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work. VM Let me take your postcode. (Mktg gives postcode.) OK ...

Corporate hospitality feels the pinch

By Mary Howlett, 23 September 11, 12:00

packages, writes Mary Cowlett. ... . Meanwhile, cricket ground Lord's recently launched a 'Twelfthman' package, offering bookers every 12th place ... events such as BMW's 5 Series Gran Turismo car launch, recently unveiled a 24-hour venue-hire package ... 's head of events, Neil Ormondroyd. Likewise, Nottingham Racecourse has launched a 'taster' package ...