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John Lewis partners Kuoni for first 'shop within a shop'
believe this will be a long-term and successful partnership." Kuoni offers luxury holiday packages ...
TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal
severe financial turbulence over the past year, confirmed its new financing package with its banks for 1 ...
Thomas Cook overhauls 2013 strategy to ease booking process
The company is overhauling its marketing strategy for the summer 2013 period to make its booking process simpler, through a series of digital and direct initiatives. As part of the overhaul, Thomas Cook is revamping its 2013 brochures, which will now include half a million DVDs within their packaging ...
Thomas Cook to extend social media activity
Three separate ads for Thomas Cook's London 2012 hotel packages, a competition and the different booking channels will air this week. The campaign features Joey Ramone's track, 'Wonderful World'. Speaking to Marketing, Thomas Cook's UK Ireland marketing director Michael Johnson said the holiday ...
Morrisons partners Disney for 'biggest-ever giveaway'
like last year, but VIP packages, which includes stays in the top hotel suites, travel, food, VIP fast ...
TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
actually benefited from past crises, because their packages come with insurance, while those who book a ...
The seven sins of content marketing
by enticing consumers into co-creation. Some packaged grocery brands have tried to imitate the success ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
of in the past. We want people to know that a package holiday is not just one type of holiday - it could be one ...
Thomas Cook's marketing chief on the fight to save the 170-year-old business
Thomas Cook products such as its Aquamarine and Style Collection packages, the first time it has created ... than one of package/DIY/dynamically packaged Multichannel needs 46% of customers use more than one ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
drinks will be served in PlantBottle packaging, containing up to 22.5% plant-based material ...
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