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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

various behavioural algorithms before packaging it and pushing it out to buyers. But with so much ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

Sector Insight: Beauty Retail

By Jane Bainbridge, 28 March 12, 12:00

packaging, provide excellent gifting opportunities all through the year for friends and family, and even ...

Sector Insight: Motorcycles and scooters

By Jane Bainbridge, 07 March 12, 09:30

Five key trends: Recession: The downturn has hit this sector; growth relied on an increase in the number of cars on the road but the recession has limited this growth. Worth 1.48bn in 2010, it was 5% down on 2006. Bundling: Vehicle recovery has increasingly been sold as part of a package ...

Sector Insight: Vehicle recovery

By Jane Bainbridge, 29 February 12, 12:00

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

the packaging through to the campaign. How is marketing within this category changing? Things change ...

Do consumers really care about eco-packaging?

By David Benady, 03 February 12, 10:00

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a ... of the formats brands are using to create sustainable packaging. Might it be argued, however, that this rush ... ? Diageo for one has encountered this dilemma. In its sustainable packaging guidelines, published before ... leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...

Adwatch (Feb 1) - Top 20 recall: First Choice

By Margaret Johnson, group chief executive, Leagus Delaney, 01 February 12, 12:00

family who ve booked a package holiday. And boy, have they done well. As they set off on their trip ... thinking that First Choice will have to work harder to convince us of the merits of package holidays. A ... was booking a package holiday through a travel agent. The idea of package holidays is becoming obsolete ...