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The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

package costs 171 a year, while the premium package costs 260. Other apps include an e-book version ...

Overhyped and over here?

By Nicola Clark, 11 May 10, 12:01

for subscriptions to magazines as part of it if they came in an overall package that included everything so I knew ...

Contact Centre Leagues 2010

By Melanie May, 05 May 10, 12:00

marketers are looking to reduce or control costs with a total customer contact-package that includes more ...

J2O

By Joe Thomas, 05 May 10, 12:00

. Recently, J2O has made attempts to improve formulations, packaging and advertising. However, as the on ...

Avoiding a red card

By Joe Thomas, 27 April 10, 12:01

with ambush marketing during the last World Cup. Its 'Believe' packaging was designed to illustrate its ...

Profile: In the name of the family

By John Reynolds, 27 April 10, 12:01

, identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ...

Design Report: Planet Packaging

By Scott Billings, 21 April 10, 12:00

Marketers and designers face a tough challenge: to balance the need for 'green' packaging ... and, specifically, on product packaging. UK households throw away almost 6m tonnes of packaging ... use of sustainable resources. Packaging provides direct communication between producer and consumer: it is through packaging initiatives and on-pack graphics that brands look to demonstrate their sustainability ...

Design Report: Strive for hero status

By Richard Abbott, 21 April 10, 12:00

Every so often, a product revolutionises its category through innovative packaging. Marketers ... When US chemist and packaging expert Fred Baur died two years ago, some of his ashes were buried ... of production and packaging rather than investing in insight and innovation that offers an experiential benefit ... standing out on the supermarket shelves with eye-catching packaging that achieves a short-term sales spike ...

Brand Health Check: Goodfella's

By Jeremy Lee, 21 April 10, 12:00

it will relaunch the brand with fresh packaging and a TV ad campaign in an attempt to 'better engage with consumers ...

Best supporting role

By Noelle McElhatton, 14 April 10, 12:00

of the package from movie companies. We also took team members to the Hollywood premiere. We have 8m active ... can make informed decisions, but it's not a total science. Looking at the package of this movie ...