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BBC retains Premier League highlights package

By John Reynolds, 25 May 12, 02:38

League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day ... , if any, other broadcasters bid for the highlights package. The BBC flagship 'MOTD' show is presented by Gary Lineker. But ITV confirmed it did not bid for the highlights package. Top-flight terrestrial ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows ... packaging features "bold" colours and images to clearly differentiate the various cuisines, including ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

acts to do something 'meaningful'. He claims brands can create a 'package of content' on Vevo ...

Private View: Dave Trott and Sarah Golding

24 May 12, 08:00

on children discussing packaging. One boy likes a pack because it's like a Ferrari. Another boy says the pack ... , Cancer Research UK . This is advertising that demonstrates the power of packaging - in this case ... that cigarette packaging is that strong a lure to start smoking, nor that kids are that attracted by the boxes ...