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Media360: John Lewis marketer Craig Inglis on surprising consumers

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

be hard pressed to think of anything other than Florette, so from that point of view it s a success ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

VIDEO: What did Starbucks customers think of its free latte offer?

By Sarah Johnson, 14 March 12, 01:15

Starbucks backed the offer and its more personal approach, with TV and press ads this week, while social media noise was amplified by comedian Jimmy Carr getting involved and telling his Twitter ... ." The TV and press ads were created by Abbott Mead Vickers BBDO, with media planning and buying handled ...

Ryanair boss O'Leary hits back at ASA 'idiots'

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 08:22

Ryanair's annual charity calendar, which features images of the airline's female cabin crew in their underwear or swimwear, will be rolled out again in 2013. And when asked by Marketing at a press ... ." O'Leary thanked the Advertising Standards Authority (ASA) for its ruling against two press ads ...

Carling puts premium variant Chrome on TV

By Gemma Charles, 20 February 12, 12:25

and drink Carling Chrome. The overall campaign includes video-on-demand, cinema, outdoor and press ...

VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign

By Loulla-Mae Eleftheriou-Smith, 17 February 12, 01:25

At a Coca-Cola press launch yesterday, Eadie said that music is a "fantastic passion for Londoners and teens in particular". "This is a great opportunity for us, it s not just about London but about our global campaign that will take music and fuse it with sport in an innovative way that will go out ...