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From 1930s 'Brand Man' to today: the evolution of the brand manager
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
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