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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

and press, ad networks initially thrived collecting remnant inventory, aggregating and profiling it via ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...

Healthy snack brand Bear launches debut campaign

By John Reynolds, 13 April 12, 02:42

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...