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Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

. Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

build brands online in the same way as TV and press". He said that another factor, driving ...

Love Home Swap to ramp up marketing and partner with Mumsnet

By Loulla-Mae Eleftheriou-Smith, 23 February 12, 08:46

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

Warner Leisure Hotels launches new TV ad

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 11:20

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...

We'll Call You - Npower

25 October 11, 12:00

on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...

What digital marketers can learn from DM

By Kim Benjamin, 20 May 11, 10:00

customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...

We'll Call You - Greggs

02 March 11, 09:00

. Mktg: Have you considered using the free press it has generated as a marketing opportunity for a ...

We'll Call You - Boots

26 January 11, 12:00

Boots: Hello. Can I help you? Mktg: Yes I am enquiring about an ad I saw in the papers this week, about how Boots charges more for eye tests than they do at Specsavers. Is that the case? Boots: You are saying that we are more expensive? Mktg: Well, that is what the press ad seems to be saying ...