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Embracing social business design
are more pressing. Assuming a business puts the appropriate social tools in place, does it have the skills ...
Warner Leisure Hotels launches new TV ad
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...
Antidotes for anxious times
. The same desperate tactics happen in business, where the default strategy is to press the 'sales' button ...
Marketing, PR and digital: brands bring it all together
, the company opted for employing a specialist social media manager, based in the press office and reporting ...
Cannes Lions Festival 2011: The Brands at Cannes
post bemoaned that Costa Rica and Bahrain had scored as many Press nominations as UK agencies ... is to grow your clients' business and that doesn't necessarily equate to a shiny press ad or celebrity ... ); 22 Golds (Cyber, Outdoor, Film) 2 Harvey Nichol s 14 Golds (Press, Outdoor) 3 ...
COMMENT: UK ad agencies are 'too busy pitching to win Cannes Lions awards'
as many Press nominations as UK agencies. Consider the following, however: the UK bagged three out ... and that doesn't necessarily equate to a shiny press ad or celebrity-laden TV commercial. We think ...
PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes
controversial among the large international contingent of delegates and press. TBWA chairman Jean-Marie Dru ...
Bacardi set for strategy review after appointment
Radio was also planned, in addition to an outdoor and press campaign. ...
Direct marketing and sales promotion leagues 2011
, adds that with '360' campaigns having replaced the classic approach of television plus press and direct ...
Is there always fair play on the pitch?
to pitch that is published in the press. Be discerning and clear about what opportunities are right ...
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