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Batchelors targets women with 'female Pot Noodle'

By John Reynolds, 01 May 12, 08:30

Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...

Department for Education marketing team to close in restructure

By Gemma Charles, 17 January 12, 08:30

. This week the TDA launched a three-month press and video-on-demand campaign to highlight the opportunities ...

Starbucks enters juice market with $30m acquisition

By John Reynolds, 11 November 11, 09:05

Evolution Fresh sells premium fruit juices, fresh-cut vegetables, gourmet soups and salsas. One of its key selling points is that Evolution Fresh peels, presses and squeezes its own raw fruits and vegetables when making its products. Its drinks include organic ginger limeade and tangerine juice ...

Bulmers signs up Plan B to launch cider variant

By Loulla-Mae Eleftheriou-Smith, 11 July 11, 01:02

The campaign is called 'Experimenters Wanted' and has been created by Exposure. It features a TV ad supported by outdoor, press, experiential, mobile and social media activity, and runs until the end of the summer. The activity invites consumers to get involved with creative experiments through ...

WKD rolls out new purple variant

By Katherine Levy, 22 April 11, 09:00

campaign that will appear on television, outdoor, trade press and point of sale, set to go live in May ...

Bottlegreen appoints digital agency

By Sarah Shearman, 03 December 10, 11:02

cordials and press s, entered the squash market in March 2010, with a non-drip squeezy bottle, to help ...

Kraft instant to take on Starbucks Via

By Gemma Charles, 23 November 10, 08:00

to press. ...

Waitrose sticks with Smith and Blumental for Christmas push

By Mark Banham, 11 November 10, 12:50

. The television ads will be supported by press and online advertising offering up to 50% off seasonal food ... , Waitrose is running a half-price promotion on mince pies, port and cream, promoted through press ads and in ...

Manchester City to open £1m flagship Kitbag store

By Ed Owen, 10 November 10, 01:48

Opening on Manchester's Market Street, the store will replace the existing shop operating in the iconic Arndale Centre. An advertising campaign promoting the launch started this week across outdoor and press, with further activity planned post-launch to drive footfall in the build-up to Christmas. Media ...