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Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

be hard pressed to think of anything other than Florette, so from that point of view it s a success ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...

Game and Gamestation brands survive following acquisition

By Matthew Chapman, 02 April 12, 09:34

press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...

Brand barometer: Social media performance of Ultimo

By Gemma Charles, 02 March 12, 12:00

and press cuttings comprise Ultimo's social content, with the odd competition and incentive - such as a 10 ...

TalkTalk defies BT complaint with new safety campaign

By Matthew Chapman, 05 January 12, 01:48

, will kick off in the national press and via direct mail on Monday (9 January). TalkTalk says the campaign ...

Thomas Cook reports £398m loss and closes 200 stores

By John Reynolds, 14 December 11, 09:41

rival Tui, which undertook a knocking press campaign, highlighting its competitor's woes. In a ...

Tesco hit by fourth consecutive UK sales drop

By Sara Kimberley, 08 December 11, 10:03

significantly for hard-pressed families and we are now being rewarded with stronger food volume growth. "We ...

Sector Insight: Debit and credit cards

By Jane Bainbridge, 28 September 11, 12:00

From the credit crunch to the nation's debt crisis, debt and credit on a national and worldwide scale have been much discussed over the past couple of years, but dealing with personal levels of debt is the more pressing concern for most people. With the global financial meltdown came a reassessment ...

Locog boosts marketing spend to £8m

By John Reynolds, 13 September 11, 09:43

, including press ads promoting the sale of tickets for next year s games and promoting its volunteering ...

Consumers consider brands' ethics when shopping, according to survey

By Gemma Charles, 28 July 11, 09:16

and tokenistic gestures it's a paradigm shift." A separate review of the national press by the agency ... that had received positive press coverage on their ethical records. ...