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Game and Gamestation brands survive following acquisition

By Matthew Chapman, 02 April 12, 09:34

press campaign positioning itself as the "home of gaming" , with claims that the supermarket has ...

Government returns to shock tactics in latest anti-smoking ad

By Gemma Charles, 31 March 12, 12:01

The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March). It follows a call at the end of last year by the British Medical Association to ban smoking in cars ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

Tesco is running a press ad campaign positioning itself as "the home of gaming" in the same week

Facebook chiefs advocate fan value over numbers

By Sarah Shearman, 30 March 12, 09:23

have to compete." At the event's press conference with David Fischer, vice president of business ...

BrandAlley shifts focus to customer emotions

By Matthew Chapman, 28 March 12, 12:50

-April and will support the press ads that are running this week in fashion publications including Stylist, Red, Marie ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

By Gemma Charles, 27 March 12, 04:00

to help play a part in regulating the press in a report due to be released this week. ISBA should work with the replacement for the Press Complaints Commission, he told Marketing, to ensure members would not advertise ...

Lastminute.com goes 'back to roots'

By Loulla-Mae Eleftheriou-Smith, 27 March 12, 10:36

The dotcom brand is launching a press and outdoor campaign this Friday (30 March). It has dropped its 'Stories start here' strapline used in activity last year, simply using its brand name as an endline. Each ad is backed by a price-led offer available on the site, focusing on the brand's hotel ...