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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

Brydon, Head of trading, MPG Media Contacts : Retail wars rescue press ads Many of the newspapers ... buoyant part of last year. At the moment, the press market is very weak, but I happen to think ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

By Alan Mitchell, 11 August 10, 12:00

the radar of consciousness to press those primeval buttons.' More recently, an Aladdin's Cave ...

Helen Edwards on Branding: Cooking up a storm

By Helen Edwards, 10 August 10, 12:00

for it; consumer fads; bad press; new legislation - these are capricious, swirling forces that serve ...

iCrossing founder integrates SEO and social media for PR platform

By Jacob Mathias, 22 July 10, 01:59

Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

the bad press the Corporation received throughout the year, not least for its apparent profligacy ... ad following one woman's life, which met with press acclaim and is a sure contender for ad ...

Helen Edwards on Branding: The supply-chain reaction

By Helen Edwards, 19 May 10, 12:00

pressed hard to accept responsibility for the Gulf of Mexico oil-rig disaster and, while acknowledging ...

Bloomberg Businessweek to blitz The City to support revamp

By John Reynolds, 27 April 10, 08:00

The 12-week campaign, developed by JWT, will also focus on a series of tailored print and online ads across media and national press titles. The blitz is supporting the relaunch of Businessweek, as it looks to take the fight to rival Reuters. Further advertising support will appear on taxi sides ...