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O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

Helen Edwards: Buy My Face's lesson in brand charm

By Helen Edwards, PPA, Business columnist of the year, 14 March 12, 09:00

by the national press. Welcome to Buy My Face, created by Cambridge graduates Ed Moyes and Ross Harper ... , social-media traffic only really took off once the story got into the mainstream press. The best digital ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

into the space. It is a great place to be.' With that, Dima is off to tend to more pressing family matters ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

to press, Jenny Grey, the director of policy and communications for the Cabinet Office, was acting ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

Helen Edwards on Branding: Virgin modesty

By Helen Edwards, 30 November 11, 12:00

The British have a contradictory attitude to wealth. When just two individuals recently shared a 160m capital gain, and paid not a penny in tax, they were feted in the press, their faces beaming out under cheery headlines. They had made their fortune, not through endeavour or risk, but by choosing ...