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We'll Call You - McVitie's Jaffa Cakes

16 May 12, 10:00

's: Bye. VERDICT: 7 OUT OF 10 The call-handler, while unaware of the suggestion in the press about ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

focus on press and digital.' Understanding technology Revlon has identified social media as a ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...

HTC One unveils camera and music features

By Matthew Chapman, 27 February 12, 01:36

Peter Chou, HTC founder, described the device as "the one camera you will need", and "the one way you will enjoy all of your music" during a press conference at Mobile World Conference, held in Barcelona yesterday. The HTC One camera will run on Sense 4 software, which will give it "the power of a ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

on TV, radio and in the press are much more about letting the customer know about our product offering ...

Helen Edwards on Branding: Devoid of meaning

By Helen Edwards, 16 November 11, 12:00

This year's Meaningful Brand Index research study, from Havas, has succeeded in gaining some frothy headlines. Even the Financial Times took the bait, with its headline 'Marketing fails to resonate with shoppers'. The UK press release about the 50,000-consumer, 14-country study offers contentious titbits ...

Brand Health Check: Kodak

By Matthew Chapman, 27 October 11, 12:00

the brilliant slogan 'You press the button, we do the rest' in 1888, and established a lab that would go ... timely and brilliant thing to do well, as is the proposition 'You press the button, we do the rest'. What ...

iPhone apps vs HTML5: what's best for your brand?

By Sarah Shearman, 18 August 11, 12:00

Last week, Amazon became the latest of a small group of brands to take the bold decision to give Apple a bloody nose in the lucrative apps market. Apple has dominated the scene since it launched its App Store in 2008, and now it is attempting to press home that advantage by taking a 30% slice ...