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Revlon prepares new 'storytelling' ad strategy

By Rachel Barnes, 20 March 12, 08:30

stories in this campaign as much as talking about the product. The TV and press ads will feature ...

Brand barometer: Social media performance of Ultimo

By Gemma Charles, 02 March 12, 12:00

and press cuttings comprise Ultimo's social content, with the odd competition and incentive - such as a 10 ...

Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

Corporate hospitality feels the pinch

By Mary Howlett, 23 September 11, 12:00

under the name of a cricket club to try to avoid press attention. However, this is good news ...

Henry Holland stars in Debenhams 'Life Made Fabulous' campaign

By Rachel Barnes, 27 August 11, 01:00

'Emmerdale', with the 40-second execution also airing during 'The X Factor' on Saturday. Press and outdoor ...

Jigsaw takes on rivals in first major ad drive

By John Reynolds, 24 August 11, 11:00

' weekend away. Last year, the brand rolled out a press campaign with images shot by rock musician Bryan ...

Cannes Lions Festival 2011: The Brands at Cannes

By Noelle McElhatton, 08 July 11, 09:00

post bemoaned that Costa Rica and Bahrain had scored as many Press nominations as UK agencies ... is to grow your clients' business and that doesn't necessarily equate to a shiny press ad or celebrity ... ); 22 Golds (Cyber, Outdoor, Film) 2 Harvey Nichol s 14 Golds (Press, Outdoor) 3 ...

London 2012: How to 'rent' an Olympic athlete

By Nicola Clark, 08 July 11, 09:00

, athletes are not allowed to appear in advertisements for non-Olympic sponsors. Sophie Barrett, press ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

The report, which has been backed by Prime Minister David Cameron, includes the prohibition of under-16s from peer-to-peer marketing activity, covering up front-page sexualised press images ... , the press and TV or the music industry, we need to help everyone respect the clear objective ...