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Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

It is for this reason that baristas will take centre-stage in Starbucks' marketing efforts through a press and digital ... to three. Separately, the coffee chain introduced a press and digital campaign last month featuring six ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games 100 ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum

By Staff, 07 September 11, 12:00

industries. The sectors get a lot of bad press, but have worked well to get their houses in better order ...

PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes

By Noelle McElhatton, 27 June 11, 09:18

controversial among the large international contingent of delegates and press. TBWA chairman Jean-Marie Dru ...

Helen Edwards on Branding: First-mover disadvantage

By Helen Edwards, 16 March 11, 12:00

-followers, which include brands as diverse as Pampers and Microsoft, have gained such a good press in recent years ...

Fast food chains split on calories

By John Reynolds, 15 March 11, 06:00

's voluntary 'Responsibility Deal', which was due to be unveiled as Marketing went to press. KFC vice ... to make a move has its risks, not least the fear of being vilified in the press for selling high ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

Brydon, Head of trading, MPG Media Contacts : Retail wars rescue press ads Many of the newspapers ... buoyant part of last year. At the moment, the press market is very weak, but I happen to think ...