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BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit the headlines for all the wrong reasons. The service - a joint venture between broadcasters and broadband ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

and press, ad networks initially thrived collecting remnant inventory, aggregating and profiling it via ...

Thomas Cook overhauls 2013 strategy to ease booking process

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 01:11

season was launched last week, in the form of a three-week press campaign to promote its use of the new ...

Waitrose congratulates Reading on promotion to Premier League

By Matthew Chapman, 30 April 12, 10:41

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing ... The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...

Olympic marketing push for football tickets

By John Reynolds, 30 April 12, 10:03

today (30 April), ahead of a marketing campaign across digital and press, intended to drum up support

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

By Noelle McElhatton, 18 April 12, 10:39

on the celebration into the summer. What do you say to press criticism that such a heavy emphasis on the sponsors ... an operating plan with a user that makes long-term sense. In terms of speaking to the press about the Games ...

Editor's Comment: Olympic sponsors are media lightning rods

By Noelle McElhatton, 18 April 12, 12:00

Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games' '100 days to go' milestone this week. First came newspaper claims that Adidas Olympic kit is being made in sweatshop conditions. Then the Academy of Medical ...