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Media360: John Lewis marketer Craig Inglis on surprising consumers

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Waitrose congratulates Reading on promotion to Premier League

By Matthew Chapman, 30 April 12, 10:41

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing ... The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...