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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

and press, ad networks initially thrived collecting remnant inventory, aggregating and profiling it via ...

LG Mobile targets style-conscious consumers

By Matthew Chapman, 03 May 12, 01:40

to "sold-out" events to LG customers, through promotions in-store, online, on radio and in press ...

Samsung tipped to unveil London 2012 Olympic phone

By Matthew Chapman, 03 May 12, 11:38

in an attempt to make the Olympics a "walletless" event. Samsung is inviting the press to "come and meet ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

By Gemma Charles, 27 March 12, 04:00

to help play a part in regulating the press in a report due to be released this week. ISBA should work with the replacement for the Press Complaints Commission, he told Marketing, to ensure members would not advertise ...

HP ramps up music credentials with Wireless and Florence ventures

By Matthew Chapman, 21 March 12, 12:44

The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity for the Wireless Festival, whose headline sponsor is Barclaycard, will involve giving away two tickets to every ...