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British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

is one of British Gas' most pressing tasks and resulted in the launch of its 'Honest conversation ... offered the cheapest average electricity in all regions. Activity ran on TV, press and radio ...

BT to sponsor 'London Live' Olympic entertainment events

By Matthew Chapman, 07 February 12, 08:30

of these bodies had responded to requests for comment at the time of going to press. ...

E.ON recruits Mumsnet co-founder to help rebuild image

By Matthew Chapman, 18 January 12, 12:16

last year. Separately, British Gas has today (18 January) launched a press campaign advertising ...

EDF hits back at British Gas with fairness claims

By Matthew Chapman, 13 January 12, 09:03

) with a national press campaign that positions itself as the fairest of the major energy suppliers. ... around through the current press campaign with a series of claims regarding its fairness. The ad ...

TalkTalk defies BT complaint with new safety campaign

By Matthew Chapman, 05 January 12, 01:48

, will kick off in the national press and via direct mail on Monday (9 January). TalkTalk says the campaign ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

. *Adspend data for the period Nov 2010-Oct 2011 supplied by Ebiquity (total adspend includes press, TV ...

British Gas looks to increase 'transparency' with print ads

By Matthew Chapman, 24 November 11, 04:21

The four-week national press campaign will address five common questions customers are demanding answers to, including: "Are the big six energy companies fixing prices?" and "Why do prices always go up ... it as an issue in an environment of rising prices. Press advertising by CHI Advertising is designed ...