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From 1930s 'Brand Man' to today: the evolution of the brand manager
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
ISBA president Woods: Marketers must shape online regulation
in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
economies. There is a pressing need for companies to demonstrate the social value of what they are doing ...
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