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Coca-Cola axes Rooney campaign following prostitute allegations
statement to the press insisting it would not drop the star from his sponsorship deal. The statement said ... team exited early, ahead of the quarter-finals, to criticism from the press and public alike. His ...
iCrossing founder integrates SEO and social media for PR platform
Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through ... engine optimization." PitchEngine is used to drive digital, social media press releases or "pitches ...
Whatever happened to fair play?
that this campaigning mantle could be taken up by the marketing press. Feet-dragging clients Agencies object ...
Contact Centre Leagues 2010
Contact centres continue to be on the receiving end of bad press for failing to sort out customers
Digital Report: Keep your affiliates onside
and press last year, with a multichannel approach to ensure the optimum response.' Achieving this type ...
Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
their practices. Many stick their heads in the sand and hide behind the press team, waiting for the storm to pass ...
Profile: Making his marque
, its uber-premium A8, should help Duffy to preserve a sense of luxury. TV and press activity will focus ...
Biggest brands: Top 100 online advertisers 2010
, online was the only media channel to grow during the first half of last year. TV and press adspend may ...
Levi's crafts its image
to represent the brand in press and outdoor ads. Targeted engagement Andrea Moore, Levi's marketing ...
Andrew Walmsley on Digital: You get what you pay for
for agencies to stand up for value, and leaders have appeared in the trade press criticising abusive agency ...
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