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MEDIA: Media choice/nationwide

By JUDITH CATTON, Public relations manager, 24 June 99, 12:00

to strangers, or make an unnecessary noise in public places. ... The unspoken rules that govern traditional British reserve demand that we don t sit and chat to strangers, or make an unnecessary noise in public places. Well, Nationwide s new outdoor advertising campaign - the first in two years - is set to challenge that by bringing sonic six ...

MARKETING TELEMARKETING AWARDS 1998: Sponsor’s Message

By HOWARD SANDOM, Head Of Public Relations, 18 June 98, 12:00

In their fifth consecutive year, the Marketing Telemarketing Awards have once again attracted an excellent calibre of entries from some of the UK s most respected companies. Companies are not only emb...

The public relations fairytale

23 January 09, 05:21

Public relations has long been the Cinderella of the marketing mix, working hard behind the scenes ... -general of the Public Relations Consultants Association ... story will be picked up by numerous publications, radio stations and TV channels, whether local ...

PUBLIC RELATIONS: Launching fads

By ROBERT DWEK, 29 February 96, 12:00

undreamed of even 50 years ago. So what does this all mean for the public relations industry? Well ... should be approached and persuaded to wear the product in public, figures such as Quentin Tarantino ...

SUPPLEMENT: PUBLIC RELATIONS; Consumer comeback

By LAURA MAZUR, 06 June 96, 12:00

,882,000 2,882,000 11 The Public Relations Business 3,190,000 2,552,000 12 The Quentin Bell ... ,268,000 22 Kable Public Relations 1,202,000 1,172,000 23 The Grayling Group ... ,662,000 1,026,000 27 Lexis Public Relations 2,092,000 941,000 28 Manning, Selvage ...

TECHNIQUE: PUBLIC RELATIONS; Launch procedures

By HARRIOT LANE FOX, 25 January 96, 12:00

Harvard Public Relations - that could handle both the consumer audience and the trade. Part of the cost ... to launch a software product called Object IQ. It turned to Arrow Public relations for remedial therapy ... ACCOLADES ------------------------------------------------------------------------ Publication ...

Public relations: Case for the defence

By Stephanie Siegle, 02 November 05, 12:00

in the functional food and drinks sector.' Coca-Cola GB director of public affairs and communications Tim ...

OPINION: Marketing Society - Help is on hand for professional practices in PR

By ARDI KOLAH, a director of the Institute of Public Relations and a member of The Marketing Society, 16 August 01, 12:00

With the pressure on marketing and public relations budgets, accountability and measurement has grown in importance. Standard measures, such as advertising value equivalencies (AVEs) have been ... . Second, the Institute of Public Relations (IPR) and the Public Relations Consultants Association (PRCA ...

SUPPLEMENT: PUBLIC RELATIONS; Confidence in crisis

By LAURA MAZUR, 06 June 96, 12:00

,000 10 BRAHM Public Relations 1,475,000 221,000 11 GCI Group London 6,872,000 206,000 12 Staniforth Public Relations 1,939,000 194 ... on the list from last year include Hill and Knowlton, Dewe Rogerson, Harrison Cowley and Brahm Public ...

PUBLIC RELATIONS: Judgment day is coming

By DR TOM WATSON, 29 February 96, 12:00

the way they undertake public relations programmes. The answer, usually, is because that s the way we ... undertaken. If media relations is the main strategy, media analysis helps demonstrate how ... , what impact the message is having on the final audience. If media relations is not a major ...