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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

.org." The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban ...

VIDEO: Can the public name the Olympic sponsors?

By Georgina Brazier, 18 April 12, 11:11

As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know ... The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

listened to concerns raised by BBC Worldwide about perceived commercial endorsement by a BBC brand relating ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

to educate the public about what constitutes rape, sexual assault and consent.

Ryanair boss O'Leary hits back at ASA 'idiots'

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 08:22

, claiming that the publications showed images of girls "in their knickers" advertising perfume, with similar images to advertise pots and pans. He said: "[The ASA] have done more to generate pre-publicity ...

Adwatch (Feb 29) top 20 recall: Virgin Media

By Seb Royce, executive creative director, glue Isobar, 29 February 12, 12:00

(-) HSBC JWT London/ Mindshare 8 18 (-) Nicorette Public Creative/ Carat 7 ...

TfL launches 'Get Ahead Of The Games' ads

By Gemma Charles, 30 January 12, 10:41

press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ... our city will be, of course, to use public transport." As well as the ad campaign, new pink ...

Walkers hands Gary Lineker fresh three-year deal

By Nick Batten, 20 January 12, 01:25

The latest in a string of competitions gives members of the public the opportunity to win 50,000 if they can guess one of Walkers' three new mystery flavours that will hit shelves in stores across Britain ... . Previous competitions include ' Do us a Flavour ' in 2008-9, which got members of the public to send ...