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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

and T Rex back into the public consciousness throughout the 80s and 90s, as well as helping tracks ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

over the years. Earlier this month it was hit with a public complaint made by Mozilla, maker ... ones and access mentors to make them employable in the digital world. This less-public side ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may ...

Brand barometer: Car insurers, which one is most prominent online?

By Gemma Charles, 18 May 12, 08:30

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander ... . Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... , and then there is innovation that is new and better. As humans, we want things to be simple and more related to the things ...