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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

Chris Mundy joined Clearcast as managing director when it was founded in 2008. He joined from the BBC, where he was director of audiences, in charge of all its audience research across public service ... brands and advertisers from negative publicity. - What attracted you to Clearcast? It was a ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

Man will always be on hand should the great British public need his help." This experiential ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

to educate the public about what constitutes rape, sexual assault and consent.

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

The "breaking news" activity builds on the 'Release the Chaos' b rand campaign released at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ...

Marketing Cover Story: Have consumers had their fill of content?

22 February 12, 08:00

Click on the image to enlarge. "Our cover idea started with a search for a catchy headline", says Adrian Lim, creative partner at RKCR/Y R. "'How much more can they stomach?' and 'Has the public lost its appetite?' were my first attempts, then Steve came up with 'Content? Doesn't it occlude ...