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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Virgin Media pulls Doctor Who TV ad after BBC row

By Matthew Chapman, 17 April 12, 08:30

listened to concerns raised by BBC Worldwide about perceived commercial endorsement by a BBC brand relating ...

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...

Gov campaign educates teens about rape

By Loulla-Mae Eleftheriou-Smith, 05 March 12, 09:24

to educate the public about what constitutes rape, sexual assault and consent.

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

The "breaking news" activity builds on the 'Release the Chaos' b rand campaign released at the start of the month for Lynx Attract . The marketing activity features a TV ad that depicts a newsreader delivering a TV bulletin that warns the public about an "attraction epidemic". The ad has been ...