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VIDEO: Can the public name the Olympic sponsors?

As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know ... The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy

By Matthew Chapman, 16 February 12, 10:00

facing a fight to improve public perception. The brand image of British Gas will be tested next week ... . The daunting task of creating a public face for the brand falls to former adman Will Orr. Promoted to marketing director in September, Orr is far removed from the public's stereotype of energy sector 'fat cats ...

Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies

By Richard Millar, Hill+Knowlton Strategies, 24 January 12, 08:00

, then put the public back into your public relations. Richard Millar is UK chief executive of Hill ... What did we learn last year? We learned that there is one true 'superpower': public opinion ... been challenged and undermined by the power of public opinion. There is a growing gap between ...

Air New Zealand challenges public to solve mascot murder

By Loulla-Mae Eleftheriou-Smith, 02 December 11, 09:45

Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.

Thomas Cook hits back with publicity campaign

By Loulla-Mae Eleftheriou-Smith, 28 November 11, 09:14

Publication of the letter from interim chief executive Sam Weilhagen is a quick riposte to a campaign taken out by rival TUI last week, which tried to capitalise on Thomas Cook's woes. The TUI campaign said: "Another holiday company may be experiencing turbulence, but we're in really great shape ...

Public-sector marketers' pay leapfrogs the private sector

By Nicola Clark, 20 September 11, 08:30

Public-sector marketing salaries outstripped those in the private sector in the year to June 2011 ... that senior managers in the public sector earned an average of 45,814, compared with the private sector s 43,000. Public-sector middle managers pay ( 37,192) also outstripped that of private-sector marketers ( 35 ... that public sector employees enjoy superior pay and conditions. Public sector pay and conditions have ...

Kellogg's to launch first cause-related campaign

By John Reynolds, 16 September 11, 09:25

first cause-related marketing campaign, in a move to heighten its standing as a supporter of healthy

Unilever agency relations head Ganczakowski departs

By Loulla-Mae Eleftheriou-Smith, 31 August 11, 12:20

Helen Ganczakowski, Unilever's global vice-president of agency relations, is leaving her role after ... be announced "in due course". Ganczakowski took up the role of global vice-president, agency relations ... marketing director for Unilever UK. Ganczakowski was appointed to her agency relations role during ...